90's!

Sinéad O'Connor - Nothing Compares 2U (1990)

This is a very simple yet very effective music video, as it is just one take of Sinéad O'Connor close up singing the song. Throughout the video there are  images that appear over her face, but they are all transparent so that we still see her face the whole time miming along to the song. This is proof that music videos don't need to be extravagant and expensive, as the simple one take videos are sometimes the best. 

Spice Girls - Wannabe (1996)

All the girls in the Spice Girls have their own identities (Baby, Posh, Sporty, Scary, Ginger) and they're all wearing clothes and acting in ways that represent these names. This is a good way of reaching out to as many people as possible because with the more different types of personalities, the more chance there is for people to identify with the different characteristics and feel able to relate to the band. The video shows them doing things that their target age group (teens/young adults) would be doing (dancing, running around, being mischievous, etc.), so they can relate to them. 

Halfway through they start doing a dance routine, which is typical for girl groups to do in music videos. The camera never cuts, so it has been filmed as one continuous shot following the girls around the building, which means there are no exciting camera angles or shots, but it is interesting to watch to see what we are going to see the girls do next. Baby Spice is wearing white, which connotes innocence, as her name "Baby Spice" suggests. 

S Club 7 - S Club Party (1999)

The beginning of this video sees the band go through a time portal (using special effects) from 1999 to 1959, and then they find a group of people from that time. We can see that they are very different people by what they are wearing, as S Club 7 are wearing typical 'cool' clothes that teenagers (their target audience) from the 90's would wear, and the other people are wearing clothes typically from the 50's. They have a dance routine that they do throughout the video, which will attract the attention of teenage girls because a stereotypical thing for them to do is dance. The cars were very cool at the time, and the people seem to be having a good time, making the audience want to be like S Club 7, a technique used by lots of boy/girl bands to get fans to like them and buy their merchandise. There are lots of low angle shots to make them look powerful, and close ups of the faces to show them smiling and having a good time, as well as showing them singing. All the girls are wearing clothes that show a lot of skin, which makes them look sexually attractive to males, which is an attempt to make boys interested in the band too. There is a part in the video where the whole group are introduced individually, giving the audience a chance to find the character that they relate to most, making them more interested in the band as they have someone they feel they can relate to. Towards the end of the video, both groups of people start dancing together, which encourages diversity and makes S Club 7 look like good people, making people like them more as they look like nice, friendly people.