I have decided that I will be creating an advertisement that advertises our band's new album, so I have chosen to analyse advertisements that are also advertising albums so that I can see the common conventions that I should follow with my own.
This advertisement uses the album cover for the album they are trying to promote as the main image on the poster. It also uses the band logo in a font larger than the other text so that it stands out and makes people aware that it is advertising that particular band. The use of the same logo for everything associated with the band is a way of making people recognize the logo so if they like the band they are more likely to notice the logo and spend more money on the merchandise, CD's etc.
As this poster is advertising the album the key features of the advertisement are: the date the album comes out, the album name, the band logo, and the website for the band. All these things are very clear on the poster so that people can quickly and easily see all the details they need in order to spend money on the band's new CD, which is the aim of the advertisement.
This advertisement is a little different to the first one because although it is also advertising an album, the album cover is not the key feature of the advertisement. Instead, the band are the main image, and the album cover is just a small square in the corner with a banner with the album title, the date it is released, and a website where you can order the album from. The banner with these details, I think, is a good idea because the bright blue makes the information stand out over the band photograph, and the font that has been used is clear so easy to read, therefore it gives the audience the information needed in order to purchase the new album, which is the purpose of the advertisement. A colour scheme has been used to match the album cover, and this makes the advertisement flow so nothing looks out of place. Another thing that I think works quite well is the way the main photograph has cartoon buildings in the background, because this matches the album cover which is entirely cartoon, so this makes the poster look similar to the album cover, but making it a separate piece of artwork as they haven't just used the album cover again as the background.
This advertisement uses the album cover of the album it is advertising as the background so that it makes it very obvious straight away that it is advertising 'Nevermind' by Nirvana. The band logo has been used to make it clear that this album is to do with the band Nirvana because if the logo wasn't there then it wouldn't be as obvious that it was for them. The word 'Nirvana' is in the same font that has been used on the album that the advertisement is promoting, and the same image has been used, and these key features make the poster look like a more expanded on version of the album cover, therefore making people more aware of what the album looks like so that they know what to look out for when the album comes out, making them more likely to buy it. There is a little paragraph about what the product contains, and this helps make the audience aware of what they would receive by purchasing the product, making them more likely to buy it. The band website is also central on the advertisement so that the audience know where they can purchase the product because if it is clear where they can purchase it then they are more likely to buy it.
Finally, this advertisement features the album cover in the middle of the page and it takes up most of the space so that it is very clear what it is advertising, and therefore people are more likely to recognize the album when it comes out, making them more likely to buy it. The fonts that have been used are all very similar, and they look quite informal but clear so that the poster seems like graffiti, which matches the band's image as they are quite grungy and rock. The advertisement features the band name, the album title, where you can purchase the album, and also it says 'Includes the single Know Your Enemy' which is a good technique because singles are a way of making people more likely to buy the album. This is because if they like the single then they might want to listen to the rest of the band's songs because they might like them too as they might be similar, so they will buy the band's album to see what they think. All this information is effective on advertisements because they give useful information which makes people more likely to buy the album.
Key features of advertisements that are advertising an album
- Album name
- Band name
- Release date of the album
- Colour scheme to match the album
- Album cover
- Band logo
- Website or store name where album is available to purchase
- 'Includes the single...'
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